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LINE UP

2023

LA  SPRING

2023

Our speakers and discussion hosts have been there, done that. They are here to share their experiences in creating multimillion-dollar online brands, explaining exactly how they got there. From revenue scaling and tech stack building to hiring and capital raising, we’ll cover a lot in one day. And we know how valuable your time is - that’s why we only hand pick retail leaders and tech providers with inspiring stories and important, practical lessons.

GROW. LA

23 FEB 

SPRING

2023

The next generation of retail conferences

23 FEB 2023

8 AM
6 PM

TIME

SPEAKERS

SESSION

TOPIC

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:50

AM

TABLE 1. HEMANT VARSHNEY, CEO & FOUNDER, DIGICOM

TABLE 2. CLARK HJELMSTAD & HEATHER JOHNSON, DIRECTORS, BUSINESS DEVELOPMENT, MARKETING ARCHITECTS

TABLE 3. TEJU PRABHAKAR, CO- FOUNDER & CEO, SHARE LOCAL MEDIA

WORKSHOP

Table 1. Paid ads strategies to scale your DTC brand and manage CPA

Table 2. Rethinking DTC TV advertising

Table 3. Ad spend diversification


THE AUDITORIUM

Table 1. Looking to manage your CPAs and find new avenues to scale? We've successfully scaled brands on paid platforms in a post-IOS world using our "total business" framework. We'll dive into strategies that unlock UGC/influencer, sponsored content, CRO, and total business attribution with case studies to help your brand hit critical KPIs that allow you to manage CaC and keep growing.

Table 2. TV has never been a more popular marketing channel for DTC brands. But few successfully scale long-term. Learn how DTC brands like yours are using TV as a profitable growth driver, year-round.

Table 3. While Google and Facebook are still important channels, their over-saturation, volatile costs, and constantly changing algorithms are making it harder to find success. In this session, we will talk through ways to utilize direct mail for prospecting, CRM, and lifecycle marketing using personalization, audience segmentation, and the sophisticated measurement/reporting.

WORKSHOP

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

02:10

PM

HAMID SAIFY, SVP, DIGITAL RETAIL, LIQUID DEATH
STEVE BORRELLI, FOUNDER & CEO, CUTS CLOTHING
PATRICK BUCHANAN, VP, MARKETING, GOOD AMERICAN
JAMIE LEVY, CHIEF CUSTOMER OFFICER, BRANDING BRAND

WORKSHOP

Building the Bridge Between Partnerships & Bottom Lines

CLASSROOM

One surefire way for businesses to drive revenue growth is to engage in partnerships. While creating strategic partnerships is a highly effective sales tool, the path to success can be challenging and key factors must be considered in the exploration and planning phase. In this session, learn about the best practices, processes, tactics and trends to be on the lookout for, to meet organizational bottom lines.

WORKSHOP

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

04:00

PM

TABLE 1. MARGAUX NATIELLO, SENIOR MANAGER, PARTNERSHIPS, ATHLETIC GREENS

TABLE 2. ANGELIC VENDETTE, GLOBAL HEAD, MARKETING, ALO

TABLE 3. ADAM BENT, FOUNDER & CEO, SCOUT

TABLE 4. JAKE ANNEAR, DIRECTOR, ECOMMERCE & CRM, HOUSEPLANT

TABLE 5. JENNIFER KELLY, DIRECTOR, PRODUCT MANAGEMENT, BOBBIE

WORKSHOP

Table 1. Audio at scale with Athletic Greens

Table 2. Community building

Table 3. Funding

Table 4. Exploring the hype machine: An examination of celebrity- founded eCommerce brands and their marketing strategies

Table 5. Building credibility

THE AUDITORIUM

WORKSHOP

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

04:30

PM

TABLE 1. CORINNE CROCKETT, VP, MARKETING, OUTER

TABLE 2. CODY GRIFFIN, SR. DIRECTOR, MARKETING, DR. SQUATCH

TABLE 3. JENNA TANENBAUM, HEAD, GROWTH MARKETING, WHO GIVES A CRAP

TABLE 5. STEVEN VIGILANTE, NEW BUSINESS DEVELOPMENT, OLIPOP

TABLE 6. JASMINE MOBLEY, PLATFORMS & PARTNERSHIPS MANAGER, JUNGALOW + EMILY VERNON, SR. MANAGER, ECOMMERCE, THE HONEST COMPANY

WORKSHOP

Table 1. Purchase cycle and seasonality

Table 2. Omnichannel strategy - the role of marketplaces, retail and DTC in your business strategy and how you support growth on all three.

Table 3. TikTok ads

Table 5. Do's and don't's of influencer + creator partnerships

Table 6. Launch strategy

CLASSROOM

WORKSHOP

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

WELCOME

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GROW. LA

23 FEB 

SPRING

2023

The next generation of retail conferences

23 FEB 2023

8 AM
6 PM

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