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BREAKFAST - Brought to you by AbsoluteWeb

Welcome + Morning Kick-off

In this dynamic and no-nonsense session, Colleen shares hard-won secrets to scaling a bootstrapped brand from zero to nine figures within five years. Bring your notebook and get ready to learn strategies, challenges and growth hacks that drive success in the absence of traditional funding. Dive deep into lean operations, strategic partnerships, and gain invaluable insights from real-world case studies. Don't miss this session offering essential guidance for taking your bootstrapped brand to unprecedented levels of growth.

Sit down with Kelly Murphy, General Manager at LOLA, and Jen Gray, SVP of Marketing at Recharge to dig into thriving in the Routine Economy, why it’s important to stay true to your mission, and crafting retention and subscription strategies that build for the long term

Join Cody Plfoker, CMO of Jones Road Beauty, and Varun Kundra, Co-Founder of AfterSell, for a 20-minute deep dive into optimizing upselling strategies for exponential growth. Discover how this $100 million brand leverages AfterSell to increase average order value through seamless upselling and cross-selling techniques from the cart to confirmation page. This session will provide actionable takeaways and reveal the new way today's most progressive brands are leveraging the confirmation page to drive incremental revenue.

Efficiency gains through AI are no longer a dream. In this hands-on discussion, we wanted to take a closer look at what it takes to automate customer support with AI chatbots. Our hosts will give the perspective of the provider - Tidio - and the customer - WIN Brands Group (QALO, Gravity Blankets) - as they deploy AI chatbots and discuss the details of getting started, training AI models, analyzing the results, the future of AI, and more

Join us for an insightful fireside chat with Co-founder & CEO of Ad Advance, Joe Shelerud, as we explore the current state of retail media and the strategies brands can use to stay ahead in this fast-changing landscape. Joe will discuss the latest trends and developments that are reshaping the industry, including the rise of shoppable ads, AI-driven personalization, and the growing importance of omnichannel strategies. Gain valuable insights into how these changes are affecting consumer behavior and brand performance, and discover actionable strategies to leverage these trends for sustained growth. Whether you're a seasoned retailer or an emerging brand, this engaging conversation will equip you with the knowledge and tools to thrive in today's dynamic retail media environment.

Explore how Garage and Rainbow maximize revenue, cultivate loyalty and streamlines operations through strategic email and SMS campaigns. Join us for an in-depth discussion on how these two brick-and-mortar giants efficiently utilizes these channels to drive a substantial portion of their revenue while fostering stronger customer relationships. You’ll gain a ton of insight into their iterative approach to marketing strategy, including ongoing testing and refinement to ensure optimal campaign performance.

TABLE 1: Shannan Danz, Fulfillment Consultant, Flowspace - Top Strategies for lasting customer retention

TABLE 2: Sam Visser, Senior Marketing Manager, Share Local Media - Tech-powered direct mail for CRM

TABLE 3: Cate Marques, CXO, Terra Kafe + Jess Cervellon, Head of Growth and Advocacy, Kustomer - How Terra Kafe approaches customer service

TABLE 4: Mike Manheimer, CMO, Postscript - Why AI is going to kill the marketing A/B test

TABLE 5: Braden Hoeppner, VP, Marketing & Digital, BonLook + Matias Marquez, CEO, ethos - Getting the most out of your best customers: Increase CLV, decrease ad spend with an engaging loyalty program

Nick is the go-to-guy for DTC. He's one of the smartest brand builders out there, and today he brings all of his experience to the morning of GROW NY 2024

Explore the intersection of digital and omnichannel strategies in modern marketing, where seamless customer experiences across multiple touchpoints are paramount. This topic examines how integrating digital tools with traditional channels creates a cohesive and personalized journey for consumers. Delve into the benefits of a unified approach, including increased customer loyalty, enhanced data insights, and improved ROI. Learn from industry leaders and case studies that highlight successful omnichannel campaigns, offering practical tips for leveraging digital platforms to amplify your reach and effectiveness across all marketing channels.

Join us for an enlightening 20-minute session featuring Michelle Song, Director of Social Media at Seed Beauty/ ColourPop, and Tony Tran, CEO of Lumanu. Michelle will dive into ColourPop's innovative approach to collaborating with creators to craft compelling social marketing campaigns. Discover Michelle’s unique career journey and how she has shaped ColourPop's approach to creator marketing.

Direct mail works. It's a proven channel to find highly targeted new prospects and increase LTV of existing customers. But it's been hard to use and track, until PostPilot made it easier than email, and for less than the cost of a click. Learn how top DTC brands use direct mail to fight back against Meta volatility and declining email engagement. See how they effectively and profitably reach and convert more customers and prospects, boosting revenue by 5-10% or more.

Noah explores the powerful synergy between authentic creator endorsements and affiliate marketing, driving unparalleled customer engagement and sales. Learn from multiple real-world success stories and gain actionable strategies to identify the right creators, establish mutually beneficial partnerships, and maximize ROI. If you’re looking to dramatically amplify your current affiliate efforts, this session will equip you with key insights and tools - to transform creators into your most impactful growth engine. Don't miss it!

Join us for an engaging conversation with Charlotte Paffe, Senior Director of Ecommerce & Digital Product from Andie Swim and CRO, of Digioh, Allison Kelly. We'll explore how Andie Swim integrates their business values into customer experiences, the evolution and success of their customer quizzes, and the role of guided selling in building trust. Discover the broader impacts on retention and repeat purchases, and learn practical strategies for leveraging data in eCommerce.

TABLE 1: Daphna Englard, Co-founder, ReturnQueen - Transforming returns: Turning a pain point into an opportunity

TABLE 2: Blaine Doherty, Senior Influencer Marketing Manager, Fiverr - Fill in the ____ Space in your Influencer Campaign Team

TABLE 3: Nima Elyassi-Rad, Head of GTM, Shippo + Gabe Martini, Director of Product Management, Shippo - How brands earn trust through operational mastery: lessons learned from serving 100k+ businesses

TABLE 4: Abhijeet Singh, Co-founder and CEO, Appbrew - Mobile App as a high performance sales channel for brands

TABLE 1: Vyra Scher, Founder, LECHERY + Cindy Salazar, Founder, Toscana USA - Empowering DTC Success: Strategies for Bootstrapped Brands, Customer Retention, and Retail Entry

TABLE 2: Ashley Talley, Director, Performance Marketing, Zenni Optical - TikTok Ads

TABLE 3: David Baker, Chief Digital Officer, Beekman 1802 - TikTok Shop

TABLE 4: Bruce Smith, Founder, Hydrow - Brand Awareness

TABLE 5: Maddie Boone, Director, Growth Marketing, BarkBox - Ad Spend Diversification

Nick is the go-to-guy for DTC. He's one of the smartest brand builders out there, and today he brings all of his experience to the morning of GROW NY 2024

Join Videeo CEO Gautam Goswami as he discusses Videeo's comprehensive solutions for Shopify Sellers, covering AI-driven shoppable video creation, optimized delivery on Shopify platforms, multi-source, multi-destination shoppable live-streaming, and conversion-optimized video-first mobile apps. Gautam will be joined by fashion retailers Willow Boutique and Rodner Figueroa to explore their experiences on how video commerce enhances customer experience, boosts engagement, and drives sales growth.

Unlock the secrets to DTC growth with Tatari and Aroma360. Whether you’re an experienced TV advertiser or a novice to the channel, this session will cover actionable takeaways for brands of all sizes and stages interested in launching a TV campaign. From strategies like leveraging convergent TV (linear TV, streaming TV, and online video) to drive full-funnel performance to when and how to use brand vs. DR-focused commercials, this session is a goldmine of insights for DTC marketers aiming to get a real competitive edge.

Join us as we unpack UnderOutfit's checkout optimization playbook. Discover how they boosted top-line revenue, reduced checkout abandonment, and enhanced overall conversion rates.

Learn how Sol de Janeiro has made creative, channel, and overall marketing diversification core pillars of the growth strategy for the brand. Join Tamera Ferro, CMO - Sol de Janeiro, and Negeen Ghaisar, Head of Media - Good Moose, as they discuss the collaborative test-and-learn strategies they've deployed to drive measurable growth for the bestselling, viral beauty brand.

DTC brands often concentrate heavily on lower-funnel channels and immediate goals, which makes expanding into brand awareness campaigns a significant challenge. This session examines Boll & Branch’s strategic use of linear and streaming TV to effectively and efficiently tap into high-visibility inventory. Experts from Boll & Branch, along with Harry Browne, Tinuiti’s Innovation and Growth Lead, will discuss the critical role of diverse inventory, robust measurement, and dynamic strategy in fostering sustainable growth across various marketing stages.

Businesses with a mission can ask more of their consumers. Whether that means spending a little more on a product that’s made sustainably and fair or engaging in positive reviews to show they support a “good” company, community building is an important part of scaling your business. In this panel, our experts explain the difference between “audience” and “community" - allowing you to connect your brand with authentic causes and goals that draw people in.

Let the (free) liquor flow! (Brought to you by Videeo)

Sponsored by Revenue Roll and Aftersell

Details here: https://partiful.com/e/JvBiuxwVNq4mSSH5hdeb (retail brand only)