1 in 4 Gen Z shoppers use card-linked offers for specific products
- greg970059
- Mar 10, 2024
- 1 min read
The PYMNTS Intelligence report, conducted in partnership with Banyan, explores consumer preferences and behaviors related to loyalty and rewards programs.
Surveying over 2000 US consumers, the study found that Gen Z and millennials lead in adopting product-specific card-linked offers, with 23% and 22%, respectively, having used such programs. These findings suggest that personalized card-linked offers, driven by item-level data, have the potential to boost store card usage and engage younger shoppers more effectively, providing valuable insights for brands aiming to tailor incentives to specific consumer segments.
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