Instagram beats TikTok as brands’ main platform for driving conversions.
- greg970059
- May 1, 2024
- 1 min read
According to a recent survey conducted by Glossy and Modern Retail, IG continues to hold the top spot for brands looking to maximize their marketing investment; despite the rise of TikTok as a platform capable of generating viral product sales, IG still reigns supreme in terms of branding and driving conversions. 69% of respondents identified IG as the best social channel for branding, whilst TikTok trails behind at 15%. IG commands over 75% of overall marketing spend while TikTok takes just 25%. And that latter figure will likely drop over the coming months, in the face of TikTok's proposed US ban. Read the full story here.
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