Instagram tests new AI chatbot experience in DMs

We’ve already seen examples of generative AI tools to help create Facebook ads and visual prompt tools for IG stickers, and now IG is also developing a new AI chat option which looks similar to Snapchat’s "My AI" tool.

How does it work? You’d be able to ask questions of the AI tool in-stream, while it would also be able to give you advice on how to write more effective messages.

Why the push? Mainly because more conversation on IG has been switching to DMs, with users posting fewer Stories and feed posts than they have in the past.

As such, the platform has been looking for more ways to expand on its messaging options, and this could help feed into that trend, merging with usage behaviors.

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