Snap publishes insights from the usage of My AI tool

'My AI' is among the largest consumer chatbots, and Snap just released an insightful report about how people are actually using it. What are 150,000,000 people actually interested in?

The report shows the hottest conversation topics across a variety of categories, from food & beverage to beauty & fitness, pets, auto, electronics and more. But the most interesting part for marketers? The platform is bringing its users mobile video powered by conversational intent for the first time, using conversations with My AI to enhance a key optimization that they offer advertisers, called Snapchat Lifestyle Categories (SLCs).

These categories are historically based on factors like which content a Snapchatter watches. New signals from conversations with My AI will now help to enhance the quality and depth of SLCs, ultimately boosting the relevance of the ads Snapchatters see on the app.

Read the full report here