TikTok’s AR Effect House comes out of beta

TikTok has marked its latest milestone in AR development, with its Effect House AR studio for creators now coming out of beta mode after more than a year of development. Much like Snapchat’s ’Lens Studio’ and Meta’s ’Spark AR’ platform, TikTok’s Effect House enables creators to build their own AR effects for the app, with a range of templates and tools available to facilitate the process.

Snapchat has long been the leader in this respect, with virtually every AR trend of the past decade stemming from Snap. But TikTok’s popularity also sees it well-placed to become the originator of similar hits, which is no doubt a key lure of its Effect House offering.

And based on these numbers, there’s a lot to like, and a lot of opportunity to reach users via AR effects in the app.

Marking its latest development, TikTok has also provided an overview of the more than 20 new elements that it’s added to the platform, including generative effects, media texture tools, an expanded asset library, and more.

Read about all the updates here