Zulily to reopen after being acquired for $4.5M by Beyond
- greg970059
- Apr 10, 2024
- 1 min read
Zulily, the once-defunct flash-sale site, finds a new corporate home with Beyond Inc., the reborn entity of Overstock.com. Beyond recently acquired Zulily's intellectual property assets for just $4.5 million, merging it into its off-price Overstock division. While no relaunch date is set, Beyond's swift revival of Bed Bath & Beyond hints at a speedy recovery.
Marcus Lemonis, Beyond's executive chairman, sees this move as a "strategic reinforcement of their commitment to the off-price market, doubling down on customer growth". Zulily's 18 million customers will expand Beyond's extensive customer base, leveraging direct access and detailed purchase histories for personalized marketing. Despite challenges, Lemonis remains optimistic, citing significant synergies and opportunities for growth. And, overall, Zulily's fashion focus complements Overstock's home furnishings, promising a strategic fit within Beyond's expanding portfolio. So it's a perfect match? Read the full story here.
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